Test if your product will sell
before you build it.
Know if customers will buy - before you spend a dollar building. Get a purchase intent report in under 5 minutes, backed by methodology validated against 9,300 real human responses.
First report free. No credit card required.
Paid packs from $9.90 for 200 credits. No subscriptions.
Most Products Fail Because Nobody Asked the Customer
You have a product idea you believe in. But belief is not data. Before you invest months and thousands of dollars, you need to know one thing: will people actually buy this?
8/10
new products fail within the first year
$50K+
average cost of a failed product launch
4-6 wks
typical wait for traditional focus group results
From Product Idea to Go/No-Go Decision in 5 Minutes
Three steps. No setup. No recruitment. No waiting.
Describe What You Want to Sell
Tell us about your product idea - what it does, who it is for, and the price range. Takes about 2 minutes.
Choose Who You Want to Reach
Pick the demographics that match your target customer. Age, income, interests - you define the audience that matters.
Get Your Go/No-Go Answer
Receive a purchase intent score, the top reasons people would buy, the concerns holding them back, and specific suggestions to improve your concept.
See Exactly What You'll Learn About Your Product
In minutes, you'll know whether to build, pivot, or move on - and exactly why.
Organic Dog Treat Subscription Box
300 synthetic consumers - Mar 24, 2026
4.1/5
Strong Purchase Intent
1 - 4%
2 - 8%
3 - 18%
4 - 38%
5 - 32%
Positives
Natural ingredients appeal, subscription convenience, growing pet wellness trend
Concerns
Price sensitivity for recurring cost, uncertainty about dog's taste preferences
Suggestions
Trial size option, customization by breed/size, money-back guarantee
Real Consumer Insights Without the Enterprise Budget
Traditional consumer research is built for enterprises with enterprise budgets. will.it.sell brings the same quality of insight to solo founders, product teams, and agencies.
Every Synthetic Consumer Is Different
Each consumer in your panel has a unique personality shaped by their demographic profile. They don't just evaluate your product - they react to it the way a real person with their background would.
The Impulse Buyer
"Looks good, I'd grab it." Makes decisions on gut feeling and first impressions.
The Researcher
"I'd compare alternatives first." Reads reviews, checks specs, needs proof before buying.
The Social Buyer
"What do my friends think?" Trusts peer recommendations over marketing claims.
Your report captures the full range of consumer reactions - not just one generic opinion.
Compare Product Variations with the Same Consumers
Test different versions of your product concept - change the name, features, or pricing - and see how the exact same consumer panel reacts. Because the consumers stay the same, any score difference is about the product change, not random panel variation.
Version A
3.8
Version B
2.9
Same consumers, different product
Methodology Validated Against 9,300 Real Human Responses
Our approach was peer-reviewed across 57 consumer surveys and achieves 90% of the reliability you'd get from real focus groups - at a fraction of the cost and time.
Synthetic consumers respond to product changes the same way real consumers do - validated against published university research.
90%
as reliable as traditional consumer research
9,300
real human responses in the validation study
57
consumer surveys used in peer review
Simple Credit Pricing
One credit = one consumer opinion in your report. Buy credits, use them anytime. No subscriptions.
Free
$0
100 credits
On signup. No credit card.
Starter
$9.90
200 credits
$0.050 per credit
Growth
$19.90
500 credits
$0.040 per credit
Pro Coming Soon
$69.90
2,000 credits
$0.035 per credit
Who Is This For?
Solo Entrepreneurs
Validate your product idea before investing time and money. Know if customers will buy before you build.
Learn more →Product Teams
Screen concepts before committing to expensive focus groups. Iterate on positioning in a single session.
Learn more →Marketing Agencies
Win more clients by delivering data-backed product recommendations. Charge for research you can generate in minutes, not weeks.
Learn more →Stop guessing. Start knowing.
Your first product validation is free. Get your report in minutes.
Test Your Product Idea Free