Screen Product Concepts
in Minutes, Not Months
85% of new CPG products fail within 12 months. Most never get consumer feedback before launch. will.it.sell gives product teams peer-reviewed purchase intent data in under 5 minutes.
The Product Validation Gap
Enterprise concept testing platforms like Zappi and quantilope cost $50,000+/year. Traditional focus groups run $7,000-$20,000 per session and take weeks. PMs are expected to validate with data - but the tools are priced for Fortune 500 budgets.
Meanwhile, 85% of new CPG products fail within 12 months (Nielsen). The products that succeed are the ones that got consumer feedback before launch - not after.
The Old Way vs. The New Way
Same quality of insight. Fraction of the cost and time.
Built for How Product Teams Work
Three capabilities that fit into your sprint cycle, not around it.
Screen Before You Commit
Test product concepts with synthetic consumers before investing in expensive focus groups or survey panels. Kill weak ideas early, double down on strong ones.
Iterate in a Single Sprint
Reposition, reprice, and retest in minutes. Run three concept variations before lunch and compare purchase intent scores side by side.
Peer-Reviewed Methodology
Not a black box. The FLR methodology achieves 90% correlation with real consumer panels, validated across 57 surveys and 9,300 human responses.
How It Works
From product concept to purchase intent data in three steps.
Define the Concept
Enter your product details - features, pricing, positioning, and the problem it solves. Takes about 2 minutes.
Build Target Segments
Define the demographics that match your actual customer. Age, income, location, interests - precision matters.
Get Purchase Intent Data
Receive scores, distribution charts, and qualitative themes - what consumers like, what concerns them, and how to improve.
Methodology You Can Trust
90%
correlation with real consumer panels
9,300
real human responses in validation study
57
consumer surveys peer-reviewed
< 5 min
from concept to results
See What Your Team Gets
Every report includes a purchase intent score, score distribution, and qualitative feedback. Individual consumer responses available with Growth pack.
4.1/5
Purchase Intent Score
Strong Purchase Intent
Score Distribution
70% scored 4 or 5
Qualitative Feedback
Full feedback with Starter pack
"Built on peer-reviewed research validated against 9,300 real human responses across 57 consumer surveys. The Faceted Likert Rating methodology achieves 90% of human test-retest reliability for purchase intent measurement - without requiring training data or panel recruitment."
Stop guessing which concepts will win.
Get purchase intent data on your next product concept in under 5 minutes.