Privacy Policy
Last updated: March 26, 2026
1. Introduction
Will-It-Sell (POHIBI d.o.o.), Cesta talcev 8, 1239 Domzale, Slovenia ("Will-It-Sell," "we," "us," "our") operates willitsell.io and related services (the "Services"). This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have.
If you have questions, contact us at .
2. Summary
- We collect personal information you provide at registration and through your use of the Services
- We do not process sensitive personal information (racial origin, health data, political opinions, etc.)
- We use your data to provide the Services, communicate with you, prevent fraud, and comply with law
- We share data with specific service providers necessary to operate the Services
- You have the right to access, correct, delete, or export your data
- You can contact us at to exercise your rights
3. Information We Collect
Information You Provide
When you register and use the Services, we collect:
- Account information: email address, first name, last name
- Optional profile information: company name, role/title, how you heard about us
- Product information: product descriptions, categories, price ranges, features, and target audience configurations you submit to generate reports
- Generated reports: the AI-generated research reports created through the Services
- Communication data: messages you send through our contact form or email
Information Collected Automatically
When you visit or use the Services, we automatically collect:
- Device and browser information: IP address, browser type and version, operating system, device type
- Usage information: pages visited, features used, timestamps, referring URLs
- Session data: authentication cookies required to keep you logged in
Information from Third Parties
We receive limited information from our payment processor (Paddle) related to transaction status, but we do not receive or store your full payment card details.
4. How We Use Your Information
We process your personal data for these purposes:
- Providing the Services: creating accounts, generating reports, managing credits, delivering emails (magic links, report notifications)
- Communication: responding to inquiries, sending service-related notices, marketing emails (only with your consent)
- Improvement: analyzing usage patterns to improve the Services (aggregated, non-identifying data)
- Security and fraud prevention: detecting abuse, enforcing our Terms of Use, protecting the integrity of the Services
- Legal compliance: meeting our obligations under applicable law
Legal Basis (GDPR)
- Contract performance: processing necessary to provide the Services you requested
- Legitimate interest: security, fraud prevention, service improvement
- Consent: marketing communications (you may withdraw consent at any time)
- Legal obligation: where required by law
5. Third-Party Service Providers
We share personal data with the following categories of service providers, each of which processes data solely for the purposes described:
| Provider | Purpose | Data Shared |
|---|---|---|
| Anthropic (Claude API) | AI model for generating consumer responses and report summaries | Product descriptions and audience configurations (no personal user data) |
| Voyage AI | Text embedding for purchase intent scoring | Generated consumer response text (no personal user data) |
| Paddle | Payment processing (Merchant of Record) | Email, name, transaction details |
| Brevo | Transactional email (magic links, notifications) and marketing email | Email, first name |
We do not sell your personal data. We do not share your data with third parties for their own marketing purposes.
6. Cookies and Tracking
We use cookies that are strictly necessary for the Services to function:
- Session cookies: maintain your authentication state after logging in via magic link
- Security cookies: protect against cross-site request forgery
We do not use advertising cookies, social media tracking pixels, or third-party analytics cookies that track you across websites.
If we introduce analytics in the future, we will update this policy and obtain consent where required.
7. International Data Transfers
Our servers are located in the European Union. Your data may be transferred to and processed by our service providers in countries outside the EU/EEA, including the United States (Anthropic, Voyage AI). Where such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission or equivalent mechanisms.
8. Data Retention
We retain your data for as long as your account is active and as necessary to provide the Services:
- Account data: retained until you delete your account
- Active reports: retained indefinitely while your account is active
- Archived reports: automatically deleted one year after archiving, with a warning email sent 30 days prior
- Communication records: retained for up to two years
- Transaction records: retained as required by applicable tax and accounting law (typically 5-10 years)
After account deletion, we may retain certain data in anonymized form for aggregate analytics, or as required by law.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: request a copy of the personal data we hold about you
- Correction: request correction of inaccurate or incomplete data
- Deletion: request deletion of your personal data (subject to legal retention requirements)
- Data portability: receive your data in a structured, machine-readable format
- Restriction: request that we limit processing of your data in certain circumstances
- Objection: object to processing based on legitimate interest
- Withdraw consent: withdraw consent for marketing communications at any time
To exercise these rights, contact us at . We will respond within 30 days.
If you are in the EU/EEA and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection authority. In Slovenia, this is the Information Commissioner (Informacijski pooblascenec).
10. Account Management
You may review and update your account information at any time through the Account Settings page. To delete your account entirely, contact us at . Upon deletion, we will deactivate your account and remove your personal data from active systems, subject to legal retention requirements.
11. Children
The Services are not directed at individuals under 18. We do not knowingly collect data from minors. If we become aware that we have collected data from a person under 18, we will take steps to delete it promptly. If you believe a minor has provided us with personal data, contact us at .
12. Do Not Track
There is no uniform standard for responding to Do Not Track browser signals. We do not currently respond to DNT signals. If a standard is adopted that we must follow, we will update this policy accordingly.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The revised version will be indicated by the date at the top of this page. If we make material changes, we may notify you by email or by posting a prominent notice on the Services. We encourage you to review this policy periodically.
14. Contact
For privacy-related questions, requests, or complaints:
Will-It-Sell POHIBI d.o.o. Cesta talcev 8 1239 Domzale Slovenia
Email: