Product Validation That Costs Less Than a Bad Landing Page Test
Traditional focus groups cost $5,000+. A failed product launch costs everything. Get real consumer insights starting free.
Free
$0
100 credits
- Purchase intent score and verdict
- Basic audience targeting (age, gender, income)
- Preview of qualitative feedback
- No credit card required
Starter
$9.90
200 credits
$0.050 / credit
- 18 targeting dimensions (lifestyle, psychographics, interests)
- Full qualitative feedback with every detail
Most Popular
Growth
$19.90
500 credits
$0.040 / credit
- Everything in Starter
- Every consumer's individual response with filtering
- 20% lower cost per consumer opinion
- Save and reuse audience segments
(coming soon)
Pro Coming Soon
$69.90
2,000 credits
$0.035 / credit
- Everything in Growth
- 30% lower cost per opinion - best value
- API access for programmatic report creation
- Chat with your report - ask follow-up questions
- White-label reports
Enterprise
Running research for multiple brands or products? Get volume pricing, priority support, and a dedicated onboarding call.
Contact Us for a QuoteFrequently Asked Questions
A persona conditioned on real demographic and psychographic attributes. Each synthetic consumer provides a unique purchase intent response to your product concept, using methodology validated against 9,300 real human responses.
Credits remain valid as long as your account is active. If your account has no login activity for 12 consecutive months, unused credits will expire. Any new login or purchase resets this period.
Our methodology achieves 90% of human test-retest reliability, validated against 57 real consumer surveys. Results are best used as a screening and directional tool alongside your own judgment.
Credit purchases are non-refundable. However, if a report fails to generate, your credits are automatically refunded to your balance.
Raw LLM responses are not calibrated for purchase intent. will.it.sell generates diverse consumer personas - each with a unique personality shaped by seven psychological trait axes - then scores their reactions across six calibrated purchase intent dimensions. The result achieves 90% of real focus group reliability - something you cannot get from a ChatGPT prompt.
Under 5 minutes from submission to complete results. Most reports finish in 2-3 minutes.
Any B2C product or service - physical goods, subscriptions, digital products, DTC brands, food and beverage, health and wellness, consumer electronics, fashion, and more. The methodology is validated across all consumer-facing categories.
100 consumers gives you a quick sense of direction - enough to spot clear signals. 300+ consumers provides high-confidence results with detailed demographic breakdowns. The free tier includes 100 credits to get you started.
A focus group costs $5,000-$15,000 and takes 4-6 weeks. SurveyMonkey panels cost $2,000-$5,000 and take 2-3 weeks. will.it.sell starts free, delivers results in under 5 minutes, and uses a peer-reviewed methodology that achieves 90% of real focus group reliability. For most solo founders and small teams, this replaces traditional research entirely. Larger teams use it as a fast screening step before investing in panels.