Validate Your Product
Before You Order 1,000 Units
80-90% of new e-commerce products fail within 120 days. Average DTC customer acquisition costs $45-$70. will.it.sell lets you test product positioning, pricing, and messaging with targeted consumers before committing to inventory.
The E-commerce Validation Problem
DTC brands lose $29 on every new customer acquired. The average retention rate is just 28.2%. Product decisions are made on gut instinct - not data.
Jungle Scout tells you what sells now - it can't predict whether YOUR new product will sell. You need consumer feedback before you commit to inventory, not after you're sitting on 1,000 unsold units.
The Old Way vs. The New Way
Same quality of insight. Fraction of the cost and time.
Built for E-commerce Decision Making
Three capabilities that reduce inventory risk before you spend a dollar.
Test Product Positioning
Which description drives more purchase intent? Test multiple angles and find what resonates before spending on ads.
Validate Pricing
Find the sweet spot before committing to inventory. Test $19.99 vs $24.99 vs $29.99 and see how purchase intent shifts.
Understand Your Buyer
What concerns will kill conversions? Get specific objections and suggestions from consumers who match your target demographic.
How It Works
From product concept to purchase intent data in three steps.
Enter Your Product Details
Name, description, price range, and key features. Takes about 2 minutes.
Target Your Customer Segment
Match the demographics of your actual buyer - age, income, interests.
Get Consumer Insights
What drives purchase, what holds them back, and how to fix it.
The E-commerce Reality Check
80-90%
e-commerce failure in first 120 days
$45-$70
average DTC customer acquisition cost
$29
lost per new customer acquired
< 5 min
from concept to results
See What You Get
Every report includes a purchase intent score, score distribution, and qualitative feedback. Individual consumer responses available with Growth pack.
4.1/5
Purchase Intent Score
Strong Purchase Intent
Score Distribution
70% scored 4 or 5
Qualitative Feedback
Full feedback with Starter pack
"Validated across consumer product categories. The FLR methodology was tested against 9,300 real human responses across 57 consumer surveys - including physical products, subscriptions, and DTC brands. It achieves 90% of human test-retest reliability for purchase intent scoring."
Stop guessing what will sell.
Test your product positioning with targeted consumers before ordering inventory.