Blog & Resources
Insights on product validation, synthetic consumer research, and building products that sell.
Guide
How to Measure Purchase Intent: A Practical Guide for Product Teams
Only 10% of stated purchase intentions lead to actual purchases. Five methods compared - from Likert scales to AI synthetic panels - with accuracy data for each.
Gregor The Builder - Mar 29, 2026 - 11 min read
Guide
How to Validate a Product Idea: 8 Methods That Actually Work
43% of startups fail because they build something nobody wants. Here are 8 validation methods ranked by cost, speed, and reliability - from free to $20,000.
Gregor The Builder - Mar 28, 2026 - 14 min read
Methodology
The Science Behind Synthetic Consumer Research: How FLR Methodology Works
AI synthetic consumers achieve 85%+ similarity to human panels. Here's how the Faceted Likert Rating methodology works, its validation against 9,300 real responses, and where it falls short.
Gregor The Builder - Mar 26, 2026 - 13 min read
Case Study
We Tested 10 Product Ideas with AI Consumers - Here's What We Learned
Real results from running 10 B2C product concepts through synthetic consumer panels. Scores ranged from 2.3 to 4.1 out of 5. Three patterns predicted success.
Gregor The Builder - Mar 24, 2026 - 12 min read
Tutorial
How to Define Your Target Audience for Better Product Validation
Products tested with well-defined audience segments produce 3x more actionable insights. A step-by-step guide to demographic and psychographic targeting.
Gregor The Builder - Mar 18, 2026 - 10 min read